As a Social Media Manager there is a lot that you can do to manage social media accounts for your company or client. As the days roll on, sometimes we forget a few of the tips and tricks to keeping a solid social program rolling.
Below is a list of 100 things that have been top of mind that we should remember to do to keep the power going behind the social media strategies that we create.
#1: Do a little bit each day to move your social media strategy forward
#2: Be present on the top social networks (i.e. Twitter, Facebook, LinkedIn, Instagram, and others)
#3: Choose which social network is the best one for you and spend 80% of your social media time on that one social network
#4: Master one social network before trying to master another social network (think of mastering social networks as learning different languages)
#5: Outsource some or all of the work to keep things rolling
#6: Post on your social networks consistently by scheduling posts with tools like Buffer, HootSuite, SproutSocial etc.
#7: Have a social media post calendar that identifies when social media posts for specific social networks need to get scheduled
#8: Engage with your audience
#9: Get into other conversations
#10: When a chat related to your niche is trending, join that chat and tweet with the hashtag
#11: Most of your social media posts should point back to your content (one of your blog posts, guest posts, videos,
#12: Use pictures in your social media posts to boost engagement
#13: Experiment advertising on social media (Facebook ads work the best)
#14: Utilize hashtags in your social media posts (1-2 hashtags per Instagram posts should be stuffed with seven hashtags)
#15: Promote your landing page on your social networks, and if you don’t have a landing page, create one now.
#16: Don’t over promote your products on social media
#17: Make sure your bio highlights as much about you as possible
#18: Make your bio a sentence fragment with commas and no “and” or period to list as many credentials as possible
#19: Don’t let the shiny object (i.e. )
#20: Get on new social networks immediately, but don’t let those new social networks ruin what you already have going on
#21: It is ridiculously easy to gain hundreds of daily followers on the day a new social network launches, but only if you use it (I was an early Periscope adopter and gained 1,000 followers on the first day because I did two broadcasts)
#22: Occasionally share other people’s content related to your niche to provide a variety of content for your audience
#23: Recognize the fact that social media just one part of your business so you don’t spend too much time on social media
#24: Build
#25: Look through your interactions to see if one of your followers wants to interview you or have you as a guest blogger
#27: Contact people who have podcasts and guest blogs and offer your help (in the form of being a guest or do so with a nice tone since some people get a lot of these types of emails/social media posts)
#28: Look for methods to save as much time as possible on social media
#29: Pay for social media tools if it means you save extra time
#30: Use social media tools to do all of your social media activity instead of going on the actual social media sites (more productive since you don’t see the trending topics and other stuff)
#31: Write down important things that you learn about social media
#32: Create a blog about social media so you force yourself to learn something new about social media every day
#33: The avatar for all of your social media accounts must either be a picture of you or your company’s logo
#34: If you make the avatar for all of your social networks the same, your followers will have an easier time identifying all of your social media accounts.
#35: Keep up with the latest social you can determine if you need to make a change in your social media strategy
#36: Focus on the social networks that yield the best results
#37: Ask yourself what small changes to your social media strategy can yield better results (you’d be surprised)
#38: Remind yourself what are you aiming for in your social media strategy
#39: Get all of the social apps and engage with your audience on the go
#40: Hire one virtual assistant for your social media strategy and see how the experience goes
#41: Don’t get consumed by social media
#42: Focus on growing a targeted audience instead of growing a general audience of people who may not even be interested in your content
#43: NEVER, EVER, EVER buy fake followers because it will mess up your reputation and possibly result in your account getting suspended
#44: Cross-promote your content so all of your social networks are promoting each other
#45: If something is working very well for you right now, ride with it until it stops working
#46: Don’t get distracted by anything when you are using social media
#47: The way you use social media determines how successful you become on it
#48: Look at your post engagement so see what type of content your audience likes the most
#49: Then give them more of that content
#50: Thank the people who share your content by mentioning them or commenting on the post
#51: Understand that social media is the best platform for indirect and an okay platform for direct sales
#52: Getting sales on social media means building trust and providing valuable content that eventually asks for an email address
#53: Get help if you need it
#54: Implement what you learn because most people stop at the learning part
#55: Ask your favorite experts some quick questions that don’t require lengthy answers because some of them may then respond and offer advice
#56: Follow back to build relationships
#57: Follow people in your niche who are likely to follow you back
#58: Post at the optimal times throughout the day (these differ for each social network, but for Twitter, if you are tweeting once every 15 minutes, then it doesn’t matter for Twitter)
#59: Tweet once every 15 minutes
#60: Publish YouTube videos every week
#61: Post three Instagram pictures per day
#62: Post Facebook posts on your FB Page per day
#63: Send pins consistently throughout the day (at least one per hour)
#64: Don’t do everything from Tips 59-63 if it means you are going to overwhelm yourself with work
#65: Outsource some or all of the work related to Tips 59-63
#66: Promote your social networks on your blog
#67: Promote your new blog posts at least five times on your social networks on the day your blog posts get published
#68: Create multiple social media accounts on the same social network to promote your content
#69: Create a team of ambassadors that will share your content on social media no matter what
#70: Create evergreen blog posts (they will still be valuable years later) and promote them on your social networks often
#71: It is okay to share the same thing on social media more than once
#72: It is okay to have a posting cycle that results in you sharing the same thing dozens of times throughout the year
#73: Use Twitter polls to create a new type of social media engagement
#74: Ask your followers what they want and use their suggestions as or product ideas
#75: Publish your blog posts on LinkedIn so they have a greater reach
#76: Use AdWords to advertise your YouTube videos at the rate of $0.01 per view
#77: Use Facebook advertising to get your Page likes for less than $0.01 per like
#78: Constantly monitor your social media ads so you see which ones are consistent and which ones need to get tweaked
#79: Share content from authority sites like Forbes, The Huffington Post, and others
#80: Get you know your followers by name and avatar
#81: Answer a social media that you believe most people are missing
#82: Tweet about your niche 95% of the time because if you go off-topic too much then people won’t stick around
#83: Valuable content is content that your audience believes is valuable, not what you believe is valuable (I have read many blog posts about never tweet them out since my targeted audience cares more about digital marketing blog posts)
#84: Be patient with your social media success (to achieve any type of success, you must be very patient)
#85: Don’t get discouraged when you get bad results because you can always make a change
#86: Use social media in a meaningful way
#87: See what other experts in your niche do on social media and mimic then while adding in your own style
#88: For any social network, focus on getting past that 1,000 follower milestone through almost any means necessary (no buying fake or doing things you’ll regret later)
#89: Don’t use too many social media instead ask yourself which social media tools you can live without
#90: Statistics for your social media strategy let you see your results, where you are, and how you can improve
#91: While these statistics are good, if you spend too much time viewing them without taking action, then you are walking into analysis paralysis
#92: Take a one-day break from your social networks if the workload gets too stressful
#93: tweet to the top of your profile that promotes your landing page so your audience always sees it
#94: Use social media to promote product discounts
#95: If you become a part of an affiliate program, use social media to promote other people’s landing pages that have your affiliate ID.
#96: The focus of social media should be to build trust between you and your audience
#97: Write blog posts a consistent and frequent rate so you have more to share with your followers
#98: Search your blog’s URL on social media to see who’s sharing it (not everyone will mention you when they share your content)
#99: Use the Twitter Advanced Search to find very specific users who you can then engage with
#100: Always have fun social media